公共图书馆服务品牌探析  

On Service Brands of the Public Library

作　　者：杨鸿敏[1] 汤鸿业[1] 

机构地区：[1]贵阳市图书馆,贵州贵阳550002

出　　处：《图书馆建设》2009年第9期60-62,共3页Library Development

摘　　要：产品品牌与服务品牌是两个不同的概念,因此公共图书馆服务品牌的内容需要明确界定。公共图书馆在创建服务品牌时应充分重视和认真把握理念、投入、坚持、包装、宣传这几个弹性指标。唯有如此,才能使公共图书馆真正建立起自己独具特色的服务品牌,才能产生吸引力,让更多的读者进入图书馆、享受图书馆服务,从而把图书馆当成自己放松精神、陶冶性情的精神家园。Product brands and service brands are two different concepts,so contents for service brands of the public library need to be clearly defined. During creating service brands,the public library should focus on some key flexible indicators as ideas,input,adherence,packaging and propaganda,which is the only way for the public library to really establish their own unique service brands and to attract more readers entering and enjoying the library and make the library as their home for relaxing spirits and cultiv...

关 键 词：公共图书馆 服务品牌 

分 类 号：G252[文化科学—图书馆学]