B2C领域的收入来源以及价格模式  

Proceeds source and pricing model for B2C

作　　者：张颂[1] 

机构地区：[1]新乡学院商学院,新乡453003

出　　处：《企业活力》2009年第11期37-41,共5页Enterprise Vitality

摘　　要：互联网的技术特征及其由此带来的定价优势。在B2C的经营模式下,产品的定价应在首先确定收入来源、征收对象的基础上,来确定相关的价格模式。以互联网为平台的多种交互式价格形成机制,以经济、方便的特点,使得以客户为中心的营销理念得以真正的实现;同时非交互的定价方式也可以以较低的成本实施动态定价,以兼顾到各种顾客对价格的需求。This article discusses the technical characteristics of the Internet and the advantages of pricing resulting from this.In B2C,proceeds source and partner should be determined first.Hereby the appropriate pricing model will be determined.The interactive pricing models on Internet platforms are economical and easy.This feature leads to realization of customer-orientated marketing concept.Additionally non-interactive pricing models can realize cost-effectively with differentiated prices under consideration of ...

关 键 词：B2C 价格模式 定价策略 收入来源 

分 类 号：F724.6[经济管理—产业经济]