现代信息技术对大众传播的影响  

Impact of Modern Information Technology on the Communication

作　　者：黄凯健[1] 高福安[1] 

机构地区：[1]北京广播学院媒体管理学院,北京100024

出　　处：《中国传媒大学学报（自然科学版）》2003年第4期58-64,共7页Journal of Communication University of China：Science and Technology

摘　　要：现代信息技术的高速发展,对社会的各个领域都产生了深远的影响,大众传播领域是受现代信息技术影响最大的领域之一。在现代信息技术的推动下,从大众传播的传播方式,传播的理念到传播的格局都发生了重大的变化。面对传播的全球化,我们应采取积极的应对措施,这样才能在全球的传播系统中有更多的话语权。With the rapid development of modern information technology, great impact has taken place on every field society.The communication is one of the most greatly impacted by modern information technology.There is great impact of modern information technology on the communication by the following:the style of communication,the principle of communication and the situation of communication ,etc.Facing the global communication,we should take positive measures,thus there are more authorities of speaking on the system of global communication.

关 键 词：信息技术 大众传播 交互性 全球化 

分 类 号：G202[文化科学—传播学]