浅析雅皮士现象对中国当代大学生消费观念的影响  

A Study of the "Yuppie" Influence on College Students' Consuming Concept in China Today

作　　者：刁志萍[1] 吴静[1] 

机构地区：[1]北方交通大学人文社会科学学院,北京100044

出　　处：《北京交通大学学报（社会科学版）》2003年第2期74-77,共4页Journal of Beijing Jiaotong University(Social Sciences Edition)

摘　　要：2 0世纪 90年代以来 ,大学生受“雅皮士”文化的影响 ,“以享受生活为中心的消费观念、以追逐前卫和新潮为特征的消费心态”一度非常盛行 ,由此引发了“炫耀消费”等负面效应 ,甚至使一部分大学生出现人格障碍。 2 1世纪的大学生应基于“超前与现实、实用与休闲、个性与多元和谐统一的基本原则 ,建立合理、科学的消费结构 ,这既是大学生走向成熟的标志之一 ,也是整个社会精神文明的反映。Since 1990s, owing to the influence of the western cultures, China's college students' consuming behavior shows obvious traits of the “Yuppie”. They regard it as a fashion to run after the life style of comfort, avant_garde and modishness. Thus comes the negative effect of “flaunting consumption” among them, some of whom even ended up in mental disorders. The authors of this article suggest that they adopt a rational and scientific consuming concept based on the principles of being “avant_garde but practical, fashionable but leisurely, unique but harmonious”. This is not only the symbol of their maturity, but also a reflection of the ethic standards of a nation.

关 键 词：雅皮士 大学生 消费观 

分 类 号：G641[文化科学—高等教育学]