产品竞争力分析及营销预警  

Analysis on the Competitive Power of Product and the Forewarning of the Marketing

作　　者：邵妍 阮平南[1] 

机构地区：[1]北京工业大学经济管理学院,北京100022

出　　处：《北京工业大学学报》2000年第z1期102-106,共5页Journal of Beijing University of Technology

摘　　要：在对产品的整体概念、分类以及构成要素确定的基础上，分析了影响产品竞争力的因素；结合这些因素的具体表现和评价指标，建立了一套产品竞争状态的预警指标体系；针对现有的产品和企业的状况，逐一确定每个预警指标的警戒值，并通过数学的方法，计算该产品的竞争状态值；为了达到预警的目的，对一定时期内的状态值进行了趋势分析，从而判断了该产品的发展方向．On the basis of the definite concept of product as a whole, it's classification and its fixed constituent essential factors, the factors affecting the competitive power of product are analyzed. According to the representation and evaluating indexes of these factors, the forewarning index system of a series of products in competition can be set up. In the light of the situations of the existing products and enterprises, the warning value of every index in forewarning system can be decided one by one. At the same time, the competition situation value of every product can be calculated by mathematical method. For the purpose of successful forewarning, the analysis should be made on the situation value in a fixed period of time so as to judge the developing trend of the product.

关 键 词：产品  竞争  预警  预警指标 

分 类 号：F224.0[经济管理] F713.54