B-C模式下卖方收益最大化策略研究  

Strategies for Maximizing Seller's Profit under B-C Circumstance

作　　者：李纯青[1] 王龙伟[1] 王刊良[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《成组技术与生产现代化》2001年第2期18-22,共5页Group Technology & Production Modernization

摘　　要：针对B -C模式下买卖双方特征 ,用损益函数的概念方法提出了一种使总损失最小的多项式定价算法 ,该算法研究了在未知买方估价的情况下 ,卖方如何对产品定价而使总收益最大 .According to the characteristics of seller-buyer under business to customer circumstance,a polynomial pricing algorithm is proposed,through which the total lose can be reduced to the minimum.Seller can obtain the maximum profit by pricing his products according to the algorithm even though he has no any information of the valuation of potential buyers.

关 键 词：定价策略 电子商务 搜索树 离散算法 

分 类 号：F713.36[经济管理—产业经济]