我国竞技体育人才培养投入产出效益研究——国内举办大型运动会带来的经济效益  

A Study on Investment of Training Competent Personnel and Output Benefits in Competitive Sport——Economic Benefits from Holding the Olympic Games

作　　者：周洪珍[1] 

机构地区：[1]韩山师范学院体育系,广东潮州521041

出　　处：《韩山师范学院学报》2009年第6期93-98,共6页Journal of Hanshan Normal University

基　　金：国家社科基金项目(06BTY025)阶段性成果

摘　　要：运用文献资料、逻辑分析、推理分析和数理统计等方法对国内大型运动会相关资料进行研究.结果表明,举办大型运动会能给承办地区带来较好的经济效益.通过门票、广告、比赛电视转播权、发行彩票、社会赞助、无形资产的有偿使用等产生经济效益.旅游是体育比赛诱发的最为明显、最直接的经济效益的产业之一.In this paper,the researching methods of literature,logic analysis,consequence analysis and statistic are used.The conclusions are as follows:holding large-scale games can bring considerable economic benefits for the host cities.The benefits include box office,advertisement, TV rebroadcast,lottery,sponsoring and the management of non-material asset.One of the industries that benefit most evidently and directly from the games is tourism.

关 键 词：竞技体育 人才培养投入 大型运动会 经济效益 

分 类 号：G80-05[文化科学—运动人体科学]