我国马拉松赛事的市场化研究  

A Research into the Marketization of Marathon Events in China

作　　者：季晓静 王健[1] 黄成华 

机构地区：[1]扬州大学,江苏扬州225009

出　　处：《扬州教育学院学报》2009年第4期38-41,共4页Journal of Yangzhou College of Education

摘　　要：国际马拉松赛事的市场培育、开发与发展目前已达到一个很高的水平,不仅取得巨大的赛事成果,也取得了广泛的政治、经济、文化效应。我国在马拉松赛事的商业运作方面水平较低,因此,本文结合当前体育赛事的发展趋势和方向,借鉴国内外大型体育赛事的经验和教训,并通过对我国田径赛事大市场进行分析,结合我国特定的体育赛事市场环境,从赛事运作本身和市场开发程度对我国马拉松赛事进行系统分析,为我国马拉松赛事的发展提出可行性建议。The cultivation and development of international marathon events has reached a high level with huge achievements and broad political,economic and cultural effect.The business operation of marathon competition in our country has not yet reached the level.A systematic analysis of China s marathon events is given from the perspective of the competition itself and the extent to which the market is developed.This analysis is also in combination with a study on the current track and field market and the specific ...

关 键 词：马拉松 赛事 市场化 

分 类 号：G822.8[文化科学—体育训练]