中国电视直播潮原因探究  

A Research into the Reasons Why the Live Television Broadcast Became a Tide in China

作　　者：黄芸芳[1] 

机构地区：[1]广西广播电视大学文科教学部,广西南宁530022

出　　处：《广西广播电视大学学报》2003年第2期50-53,共4页Journal of Guangxi Open University

摘　　要：20世纪末的中国出现了一股电视直播潮流,本文就以此为论述对象,主要从社会语境多元化、媒介自身与电视受众走向成熟、直播节目能创造新黄金时段、电视直播技术飞速发展以及对海外媒体成功经验的学习和借鉴等几个角度尝试探究这一电视现象的成因。In the end of the twentieth century,a current that the live television broadcast became a tide came forth in China?In this text,we will discuss it,and try to research into the reasons why this television phenomenon appeared from the following aspects:the diversification of the social language environment,the medium itself and televiewers were becoming more and more mature,the live program could create a new gold period of time,a fast development of the live television broadcast technologies,learning from the successful experience of the overseas medium and using them for a reference,and so on?

关 键 词：叙事语境 黄金时段 直播技术 直播报道 可变性因素 

分 类 号：G222[文化科学]