电视购物青春期  

TV Home-Shopping,a Rising Industry in china

作　　者：丁琳 

出　　处：《IT经理世界》2007年第15期29-30,32-33+10,共5页

摘　　要：记得当年厂商们是如何忽视网络营销的么?今天处在"青春期"、带着一身问题的电视直销也正在被忽视。"An increasing number of foreignconsumer goods suppliers,which sell products through traditional distribution channels in other countries,are turning their eyes to the TV home-shopping market in China.TV home-shopping saves time and costs for building traditional channels.Products advertised through TV infomercials reach the audience more directly.Consumer goods suppliers find this model a profitable way because they get the marketing results easily,and are able to analyze the data so as to improve their pro...

关 键 词：电视购物 厂商 商人 电视直销广告 橡果国际 厨房设备 厨房电器 输水建筑物 渠道 

分 类 号：F713.32[经济管理—产业经济]