我是如何超越PPG的  

How Vancl Overtakes PPG

作　　者：李黎 

出　　处：《IT经理世界》2008年第13期24-29,6,共7页

摘　　要："轻公司"的大旗和收益,更青睐对"轻公司基因"真正的执着者。"我们太牛了!"无论是电话里,还是见面,陈年总是沉浸在犹如自恋般的喃喃自语中。2007年底VANCL凡客诚品的生意在月销售收入200万元时他就已经陶醉,现在,VANCL每月的销售收入超过了4500万元,他还是这句话。"We are great!" claimed Chen Nian, Founder and President of Vancl. He spends lots of time checking the order system on his computer every day. Whenever the figure goes up, a smile will flicker across his face. The Chinese online retailer of men's clothes was established last summer. The business model, brand positioning, products and even website layout of Vancl.com are very much similar to another online clothes retailer PPG, which created a mania among Chinese coasumers last year. While PPG was involved i...

关 键 词：PPG 陈年 销售额 消费者 VANCL 广告投放 

分 类 号：F713.32[经济管理—产业经济]