我国旅游景区讲解员队伍建设——以伪满皇宫博物院为例  

Guide Team Building of China's Tourist Attractions ——Taking the Puppet Palace Museum as an Example

作　　者：李娌[1] 张薇[2] 

机构地区：[1]吉林省经济管理干部学院,吉林长春130012 [2]伪满皇宫博物院,吉林长春130000

出　　处：《吉林省经济管理干部学院学报》2011年第4期30-31,共2页Journal of Jilin Province Economic Management Cadre College

摘　　要：当前,我国旅游景区的管理和建设进入了一个新的历史阶段,各大景区下大力气提升服务品质,希望通过优质的服务竞争旅游市场,树立景区品牌形象。以吉林省首批5A级旅游景区———伪满皇宫博物院为例,从对其强化服务质量,严格考核讲解员队伍,打破传统考核方式,积极改革创新入手,使讲解员考核评价体系能够得以完善,起到了对景区服务的关键作用。At present,China's tourist attractions management and construction has entered a new historical stage.Major scenic spots make great efforts to improve service quality,hoping tocompete in tourism market and establish brand image.This paper takes one of the first 5A tourist attractions in Jilin Province ——Puppet Palace Museum as an example to illusytrate how to enhance service quality from the angles of strictly assessing the guide team,breaking the traditional assessment methods and actively reforming and innovating.

关 键 词：选拔 考核 评价体系 

分 类 号：F0[经济管理—政治经济学]