品牌战略促进区域经济发展的策略研究——以福建石狮市为例  

Tactics Research on Brand Strategy to Promote Regional Economic Development:With Fujian Shishi City as an Example

作　　者：郑琼娥[1,2] 王耕[2] 

机构地区：[1]华侨大学工商管理学院,福建泉州362021 [2]泉州理工职业学院,福建泉州362000

出　　处：《生态经济（学术版）》2011年第1期261-265,共5页Ecological Economy

基　　金：泉州市社会科学青年基金项目(2009A-QZ07);泉州社科规划项目"后金融危机时代下我国代工企业自主品牌战略研究--以泉州为例"(2010A-ZC10)

摘　　要：石狮建市20多年来,经济快速发展,由一个海隅小镇发展成为东南沿海新兴工贸城市,但建市初期由于品牌战略的缺失,随着环境变化,原有的比较优势在逐渐消失,城市发展出现瓶颈。文章以企业品牌战略促进区域经济发展的角度出发,通过对石狮企业品牌战略发展现状的研究分析,指出了石狮企业品牌建设的特殊性,并提出了新形势下石狮企业品牌战略的对策建议及未来展望。Shishi has the rapid development in economy from a small coastal town to become a new industrial and trade city of southeast for more than 20 years. Because Shishi lacks of brand strategy in the initial stages of the city construction,it encounters the development bottleneck for reasons of the environmental change and the original advantages gradually disappeared in economy development. Based on the angle of enterprise brand strategy to promote the region economy development,this paper through researching and analyzing the status of enterprises brand strategy of Shishi city,and then puts forward the countermeasures of Shishi enterprises brand strategy and future outlook.

关 键 词：品牌战略 区域经济 石狮 策略 

分 类 号：F062.2[经济管理—政治经济学]