BtoC型电子商务渠道研究  

A Study on E-Business Distribution Channel

作　　者：杜文杰[1] 

机构地区：[1]上海师范大学商学院,上海200234

出　　处：《枣庄师范专科学校学报》2004年第2期106-108,共3页

摘　　要：BtoC型电子商务中销售渠道主要分为两类 ,直接销售渠道模式和间接销售渠道模式 ,电子商务销售模式与传统销售模式相比具有扁平化、个性化、交互性和多样性的新特点 ,同时 ,中国在发展BtoC型电子商务上走入了一些误区 ,所以 ,发展电子商务应该注重自我调整 ,从而赢得更多的市场价值。The distribution channel of BtoC E-Business has two categories.One is straight distribution channel and the other is separate distribution channel. Comparing with traditional distribution pattern, the E-business distribution pattern has many new characteristics. At the same time, in the developing of E-business,people have some wrong ideas of it. So in order to make profit it′s very important for E-business to emphasize on self regulation.

关 键 词：BTOC电子商务 销售渠道 库存 物流配送 

分 类 号：F724.6[经济管理—产业经济]