清末新式销售方式探析——基于清末各地官报等史料的分析  

An Approach to the New Sales Way in Late Qing Dynasty: An Analysis Based on Governmental Papers around the Country in Late Qing Dynasty

作　　者：刘成虎[1] 成艳萍[1] 

机构地区：[1]山西大学晋商学研究所,山西太原030006

出　　处：《山西大学学报（哲学社会科学版）》2012年第2期96-100,共5页Journal of Shanxi University(Philosophy and Social Science Edition)

基　　金：教育部人文社会科学研究项目"经济一体化视角下的明清晋商"(08JA790077)

摘　　要：清末是中国社会发生剧变的时代,出现了一大批有别于传统商人的商人群体,一般我们称之为新式商人。事实上在新式商人发展的过程中,商品销售的方式也出现了新的模式,诸如拍卖、赛会、各类陈列所和销售所等等,在市场推广方面和宣传方面,清末的新式商业也开始重视报纸、招贴等广告宣传,销售手段呈多样化。文章通过整理和分析清末各地官报等相关史料,力图更真实地反映当时商业进步和发展的事实。The late Qing Dynasty is the times when Chinese Society undrewent great changes,and in this period emerged a large number of businessmen who were different from the traditional ones,generally known as the new businessmen.In fact,in the development of the new businessman,a new mode of commodity sale appeared,such as auction,games,various display houses,sales houses and so on.In the field of market promotion and advertising,the new business of the late Qing Dynasty paid more attention to newspaper and poster advertising publicization.This essay tries to reflect the true commercial progress and development by the collection and analysis of the governmental papers around the country in late Qing Dynasty.

关 键 词：新式 销售方式 清末官报 

分 类 号：K25[历史地理—历史学]