另类身份的言说:探究“新张艺谋现象”——对张艺谋超越电影导演身份的视觉文化解读  

A Narration of Alternative Identity:Exploring the Phenomenon of Neo-Zhang Yimou——A Visual-Cultural Interpretation of Zhang Yimou’s Crossover Identity

作　　者：孟建[1] 王晶[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《山西大学学报（哲学社会科学版）》2012年第3期328-333,共6页Journal of Shanxi University(Philosophy and Social Science Edition)

基　　金：2009年国家社科基金重点项目"我国媒体传播力的体系构建和实施路径研究"(09AZD036)

摘　　要：文章旨在通过对张艺谋艺术创作的全新观察和独特阐释,在深刻揭示张艺谋确立电影大师地位的同时,探讨他如何超越电影导演身份,从而树立其作为世界独一无二的视觉艺术大师的"新张艺谋现象"。文章主要从三个维度对张艺谋"另类身份"进行"言说与解读:"一是张艺谋的影像身份:电影界内创造的辉煌;二是张艺谋超越影像的视觉艺术大师身份——"跨界"的勇气、追求与成就;三是张艺谋"跨界"创作中"相同"与"相通"的关系。Aiming at providing a new observation and interpretation of Zhang Yimou's artistic endeavor,this paper explores how Zhang Yimou went beyond his already widely recognized status as a master of film director to construct a new identity as a master of visual art,thus creating a unique phenomenon of 'neo-Zhang Yimou'.This paper proposes to interpret Zhang Yimou's new alternative identity from three dimensions: firstly,Zhang Yimou's identity as a film director,which details his splendid achievements in Chinese cinema;secondly,Zhang Yimou's new identity as a master of visual art,which tracks his courage,inspiration and accomplishments in his trans-identity journey;finally,the relationship between duplication and appropriation in Zhang Yimou's crossover practices.This paper concludes with a discussion of the implications of the 'neo-Zhang Yimou' phenomenon.

关 键 词：另类身份 言说 新张艺谋现象 视觉文化解读 

分 类 号：J90[艺术—电影电视艺术]