非物质文化遗产与创意产业  

Intangible Cultural Heritage and Creative Industry

作　　者：陈建宪[1] 

机构地区：[1]华中师范大学文学院

出　　处：《文化遗产》2007年第1期140-143,27,共5页Cultural Heritage

基　　金：国家社会科学基金重点项目<湖北长阳土家族民间文化保护实践研究>(批准号06AZX002)阶段性成果。

摘　　要：非物质文化遗产在现代社会中,由于传承链的断裂而导致功能丧失,正迅速消亡,急需抢救和保护。但在文化发展过程中,即使旧文化体系发生解体,其文化基因仍能够被重新组合入新的文化系统中,发挥新的功能。我们必须以"文化自觉"的态度,参与非物质文化遗产的变异过程。通过母题重组,将非物质文化遗产转化为创意产品,用现代传媒与产业营销手段,整合入当代文化体系,使其成为新的民族文化符号,获得新的生命。In the contemporary society,intangible cultural heritage is losing its functions and disappearing quickly because of the rupture of the inheritance chain,so it needs to be saved and safeguarded.However,in the process of cultural development,the cultural genes can be re-composed into the new cultural( system and play a new role,even the old cultural system is corrupted.We must join into the mutating process of intangible cultural heritage with an attitude of'cultural consciousness'.Through the matrix re-composition,intangible cultural heritage can be transformed into creative production which will be integrated into contemporary cultural system and be made a new symbol of the national culture with a new life.

关 键 词：民间文艺 文化创新 母题重组 创意产业 

分 类 号：G12[文化科学]