基于战略联盟思想的地理标志品牌结盟研究——以福建白茶为例  

The Research about the Brand League of Geographical Symbol Based on the Strategy League Thought——Taking Fujian White Tea as An Example

作　　者：谢向英[1] 陈小玲[1] 

机构地区：[1]福建农林大学经济与管理学院,福州350002

出　　处：《中国农学通报》2011年第2期299-303,共5页Chinese Agricultural Science Bulletin

基　　金：2009年度国家社科基金项目"基于地理标志品牌成长的农业竞争力提升研究"(09CJY057)的阶段性成果;2009年福建省教育厅项目"福建省茶叶地理标志品牌的保护与发展研究"(JAO130S)的阶段性成果

摘　　要：地理标志品牌对区域特色农业发展具有巨大的推动作用。然而,目前普遍存在的地理标志品牌同质现象大大减弱了这种推动效果。笔者就此提出一个解决思路,即在战略联盟思想的指导下,同质性质的地理标志品牌通过结盟优势互补,最终实现双赢并推进产业集聚与延伸。在此基础上,以福建白茶为例进行分析,提出福建白茶地理标志品牌结盟的思路建议,并就与地理标志品牌结盟相关的问题做了进一步的探讨。Geographical symbol brand plays an important role in the development of the area feature agriculture.However,the phenomenon of the common existing geographical symbol brands which have the same quality has greatly reduced the promotion function.This article put forward the thinking of this problem that was under the guidance of strategy league,the geographical symbol brands having the same quality formed an alliance to obtain the complementary of advantages.Finally the winning of two sides could be achieved and the gather and stretch of the industry could be pushed.Base on the above,taking Fujian white tea as an example,the suggestion on geographical symbol brand league was provided.The related problems of the geographical symbol brand league were also discussed.

关 键 词：战略联盟 地理标志 品牌 结盟 福建白茶 

分 类 号：F32[经济管理—产业经济]