关于淘宝事件的经济伦理分析  

Analyze of economic ethical on Taobao events

作　　者：吴蔷[1] 

机构地区：[1]南京师范大学,江苏南京210046

出　　处：《南昌教育学院学报》2012年第11期191-192,共2页Journal of Nanchang College of Education

摘　　要：在去年中国的互联网上发生了腾讯与360的一场没有硝烟的数字化战争之后,淘宝商城又正式对旗下的卖家提出要将保证金以及技术年费进行大幅度的提升,引起淘宝商城的中小卖家的极度不满,发起了占领淘宝的行动,这体现了现代互联网商业唯利是图的商业化特征。当然这次事件我们也可从经济伦理学角度加以分析,以便可以找到对此事件较为实际的解决方式,能够给我们的企业和个人敲响"道德责任"的警钟。In the last year,China 's internet has without the smoke of the digitized war for Tencent and 360,Taobao Mall was officially on its sellers to put the margin and technical fees were substantially promotion,Taobao Mall caused by small sellers are extremely dissatisfied,launched the occupation of Taobao action,this embodiment the modern Internet business seek nothing but profits commercial features.Of course,this incident we can from the economic ethics point of view,in order to find a more practical solution to this incident,we can give our enterprises and individuals ' moral responsibility' sounded the alarm.

关 键 词：淘宝事件 经济伦理 企业社会责任 

分 类 号：F01[经济管理—政治经济学]