资源型旅游城市发展会展旅游的影响因素研究——以黄山市为例  

The Study on the Influencing Factors of Developing MICE Tourism in Tourist Cities——Taking Huangshan for an Example

作　　者：宋艳[1] 魏文忠[2] 邱燕[1] 

机构地区：[1]黄山学院经济管理学院,安徽黄山245041 [2]山东大学威海分校商学院,山东威海264209

出　　处：《西安石油大学学报（社会科学版）》2012年第3期34-40,55,共8页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：安徽省教育厅人文社科研究项目(项目编号:2009SK305);安徽省特色专业建设项目(项目编号:20100987);黄山学院特色专业项目(项目编号:2009TS2Y02)

摘　　要：以黄山市会展旅游者为调研对象,对资源型旅游城市发展会展旅游的影响因素进行了实证研究。运用因子分析法对各个影响因素的内在结构进行探索性分析,找出影响会展旅游发展的主因子;然后运用相关与回归分析法,探索各个主因子与满意度的因果关系;最后结合资源型旅游城市的现状为其提出发展策略。研究表明综合性会展设施、会展旅游成本、旅游资源、目的地城市形象、目的地城市支持共同影响会展旅游的发展;会展旅游者整体满意度与综合性会展设施、会展旅游成本关系密切。Taking the MICE tourists of Huangshan as the investigated subjects,the paper conducts an empirical study on the influencing factors of developing MICE tourism in tourist cities.Then an exploration analysis is carried out about the intrinsic structure of various influencing factors,with some main factors of influencing the development of MICE tourism having been found out.Next,the further exploration on the casual relationship between the main factors and the degree of satisfaction is made by means of correlation and regression analysis method.Finally,some developing strategies are put forward based on the status of resource-based tourist cities.The research indicates that comprehensive MICE facilities,cost of MICE tourism,tourism resources,the image of target city and the support of target city all influence the development of MICE tourism,and the entire satisfactory degree of MICE tourists is closely related to the comprehensive MICE facilities and the cost of MICE tourism.

关 键 词：旅游城市 会展旅游 影响因素 满意度 

分 类 号：F592.7[经济管理—旅游管理]