奖励旅游市场需求行为分异及发展策略研究  

Development Strategy and Differentiation of the Demand Behavior of Incentive Travel Market

作　　者：蔡梅良[1] 张玲霞[1] 

机构地区：[1]湖南商学院旅游管理学院,湖南长沙410205

出　　处：《湖南商学院学报》2012年第4期71-77,共7页Journal of Hunan Business College

基　　金：教育部人才培养模式创新试验区项目(教高函〔2007〕29号-171);湖南省社科基金项目(编号:08YBB203);湖南省情与决策咨询研究课题(编号:0910BZZ25);湖南省哲学社会科学成果评审委员会课题(编号:10111888)

摘　　要：奖励旅游随着企业绩效管理的推行在我国得以不断发展。通过对企业组团频率、平均消费、实行奖励旅游的目的、出游时间、目的地选择、奖励旅游对象选拔与依据、不同企业提供奖励旅游的经费等需求行为分异特征以及影响企业开展奖励旅游的因素的抽样调查了解到,我们还需进一步提高对奖励旅游本质特征的认识,积极发挥奖励旅游柔性化管理手段的作用,突出奖励旅游活动的特殊性,并通过多种有效途径发展奖励旅游市场需求。Incentive travel in China with the implementation of the Enterprise Performance Management has developed continuously.Via a sample survey on frequencies of organizing groups,average consumption,purposes of the incentive travel,travel time,selection of destination,objects-selection of incentive travel,the differential characters of different corporate incentive travel and funding preference factors that influence enterprises to offer incentive travel,we have got a clearer view that we need to further improve the understanding of the essential characteristics of incentive travel,enhance the effects of actively playing a role by softening management tools,also we should highlight the particularity of its activities,and stimulate the needs of incentive travel market through a variety of effective ways.

关 键 词：奖励旅游 市场需求 行为 分异 发展 

分 类 号：F590.8[经济管理—旅游管理]