关于中小企业营销策略的几点思考  

Reflections on the marketing strategy of small & medium-sized enterprises

作　　者：韩萍[1] 

机构地区：[1]安徽理工大学经济与管理学院,安徽淮南232001

出　　处：《安徽理工大学学报（社会科学版）》2012年第3期42-44,84,共4页Journal of Anhui University of Science and Technology:Social Science

基　　金：安徽省教育厅人文社科一般项目(2011SK156)

摘　　要：中小企业近年来迅猛发展并在我国经济发展过程中发挥着举足轻重的作用,但由于国内外经济和政治形式的变化以及中小企业自身本来就存在的一些问题,其目前生存发展的状况比较严峻,不容乐观。主要从营销的角度,对中小企业的生存发展提出一些思考,对其营销策略进行一些分析。The rapid development of small & medium-sized enterprises in recent years is playing a decisive role in the economic development of our country.However,due to the changes in the economic and political situations at home and abroad as well as the problems existent within themselves,small & medium-sized enterprises are faced with a severe situation.From the perspective of marketing,this paper proposes some thoughts on the existence and development of small & medium-sized enterprises with analysis of their marketing strategies.

关 键 词：市场细分 借势营销 定价目标 

分 类 号：F293[经济管理—国民经济]