渠道创新视角下的农村商品流通模式  

About the Rural Commodity Circulation Mode from the Perspective of Channel Innovation

作　　者：高柳珍[1] 吕文鹏[2] 

机构地区：[1]柳州师范高等专科学校,广西柳州545003 [2]广西师范大学经济管理学院,广西桂林541006

出　　处：《改革与战略》2012年第5期109-112,共4页Reformation & Strategy

基　　金：广西人文社会科学发展研究中心"泛北部湾发展研究团队"阶段性建设成果

摘　　要：当前我国农村商品流通市场普遍存在着流通渠道长、渠道成员利益不均等、信息不流畅、渠道不稳定、宏观监管不到位等问题,这些成为严重制约我国农村商品流通市场体系发展的不利因素。解决农村流通问题关键在于解决农业生产与农产品销售、农业生产资料与日用消费品供应等流通渠道问题,并且要在现有流通渠道模式的基础上不断创新。很多厂商企业在开拓农村市场时,建立了独特的流通渠道模式,这些企业及模式为进一步繁荣农村市场提供了宝贵的经验。另外,21世纪的网络时代,网购将成为农村市场一种新型的流通渠道方式。Current rural commodity circulation market has many problems,such as long distribution channel,channel members unequal interests,lack of information,instability and weak supervision.All these may become a serious constraint of the development of rural commodity circulation system.The key to resolve the problems lies in deal with the relations between rural settlement and agricultural production,agricultural marketing,agricultural production materials and consumer goods distribution channels and supply.Many companies establish unique mode for commodity distribution,these companies and modes offers a valuable experience.In addition,the 21st century Internet era,online shopping will become a new type of rural market distribution channels.

关 键 词：农村市场 流通模式 渠道创新 

分 类 号：F323[经济管理—产业经济]