论城市营销及其在提升城市竞争力中的作用机理  

Study on Function Mechanism that City Marketing Promotes City Competitiveness

作　　者：汤筱晓[1] 洪茹燕[1] 田雨[1] 

机构地区：[1]杭州师范大学钱江学院,浙江杭州310012

出　　处：《改革与战略》2012年第11期30-33,共4页Reformation & Strategy

基　　金：2010年度杭州师范大学青年课题(项目编号:2010QN53);浙江省哲学社会科学课题(项目编号:09CGGL004YBB)研究成果

摘　　要：区域经济发展水平与区域内城市竞争力直接相关,城市营销作为提升城市竞争力的有效途径,正受到越来越多的地方政府和应用型学者的关注。文章分析了城市营销所涉及的"主客体—STP范式—营销组合"这一基本战略框架,并结合"钻石模型"中的五因素,分别从城市形象、城市功能、城市投资政策以及城市对外交通条件四个方面阐述城市营销对城市竞争力提升的作用机理。The regional economic development directly related to its city competitiveness,the city marketing which is the effectively way to promote the city competitiveness,is being more and more focused by local government and the scholars.This paper analyzed the frame of 'object and subject — the mode of STP —marketing mix' with the 'diamond model',and stated the function mechanism between the city marketing and the city competitiveness on the four aspects which were the city image,the city function the investment policy and the city traffic condition.

关 键 词：城市营销 城市竞争力 作用机理 

分 类 号：F293[经济管理—国民经济]