农产品产消对接的消费者意愿分析——基于南京、常州两市的调查  

A Consumer Wish Analysis for the Docking of Production and Consumption of Produce

作　　者：王玲瑜[1] 胡浩[1] 

机构地区：[1]南京农业大学经济管理学院,江苏南京210095

出　　处：《扬州大学学报（人文社会科学版）》2012年第2期40-43,49,共5页Journal of Yangzhou University(Humanities and Social Sciences Edition)

基　　金：国家哲学社会科学基金项目(08BJY102)

摘　　要：农产品产消对接作为新型的流通方式,减少了农产品中间流通环节、降低了流通成本,同时还可以满足消费者对农产品可追溯性要求,提高农产品的品质和安全性。分析农产品产消对接的经济学价值,通过实证调查分析了解消费者对农产品产消对接的意愿,可以更好的完善农产品产消对接的组织形式。As a new way of circulation,the docking of production and consumption of agricultural products can reduce the intermediate circulation and the distribution cost,and can also realize the traceability of agricultural products,and in turn help improve their quality and safety.The analysis of the economics value of agricultural products production and consumption docking and the empirical study of consumer wishes for it can improve the organization of the production and consumption docking of produce.

关 键 词：农产品 产消对接 消费者意愿 

分 类 号：F323.7[经济管理—产业经济]