吉林省城市居民不同社会阶层体育消费结构与发展策略的研究  

A Study of Sport Consumption Structure and Development Strategies on Urban Residents from Different Social Strata in Jilin Province

作　　者：孙云樵[1] 

机构地区：[1]白城师范学院体育学院,吉林白城137000

出　　处：《白城师范学院学报》2013年第2期101-105,共5页Journal of Baicheng Normal University

基　　金：2010年吉林省教育厅"十一五"社会科学研究课题"吉林省社会各阶层体育消费心理和行为特征研究"(项目编号:吉教科文合字[2010]第518号)的研究成果

摘　　要：运用文献资料和问卷调查等研究方法,对吉林省城市居民不同社会阶层体育消费结构进行研究。结果显示:吉林省城市居民体育消费整体水平还处于较低的阶段;实物型体育消费仍然是消费的主体;随着社会阶层的提升,参与型体育消费和观赏型体育消费比例呈现上升态势。针对上述特征,提出引导广大人民群众树立体育消费观念,体育设施、场馆进社区,方便人民群众等措施。A study of sport consumption structure on urban residents from different social strata in Jilin Province was carried out on the basis of document literature and questionnaire survey methods.Results were obtained as follows: the integral level of sport consumption of Jilin urban residents was relatively low;material sports consumption is still the principal part;the consumption of participation-typed sports and show-oriented sports goes up as the social stratum rises.Based on the above,this paper thinks that the masses should be guided to establish sport consumption idea,sports facilities and stadiums should be set up in communities so that the masses can enjoy them conveniently.

关 键 词：居民 社会阶层 体育消费 结构 策略 

分 类 号：G80-05[文化科学—运动人体科学]