旅游景区联票最优定价的经济学研究  

Research in Economics of Optimal Pricing Coupon Ticket for Tourist Scenic Spots

作　　者：海米提.依米提 普拉提.莫合塔尔 热沙来提.谢依提 

机构地区：[1]新疆师范大学,新疆乌鲁木齐830054 [2]新疆大学旅游学院,新疆乌鲁木齐830046

出　　处：《新疆师范大学学报（哲学社会科学版）》2013年第3期72-80,4,共10页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

基　　金：教育部人文社会科学研究规划基金项目"基于价值链的新疆旅游企业网络治理"(07JA630006)的阶段性成果

摘　　要：景区联票在国内是常见现象,但目前为止只有很少研究涉及到景区联票定价以及联票方式的效率问题。文章从景区产品的特殊性出发,建立景区联票定价的概念模型,以此为基础探讨在不同联票方式和保留价格分布类型下的联票最优定价,最后通过比较不同联票策略的最优价格、最优接待量和最大化利润,评价景区联票的效率。文章得出结论:第一,联票方式的有效性取决于游客保留价格的分布以及相关性;第二,在最优单票价格条件下,当两个景区的保留价格正相关时,联票策略无效;第三,一般情况下,纯一票制给景区带来较高利润,但同时增加了景区超载风险。Coupon Ticket for Tourist Scenic Spots comes out as a common sight at home but less study is made in pricing coupon ticket for tourist scenic spots and efficiency in coupon-ticket manner.Starting from scenic-spot as special commodity,the writers put the concept pattern of scenic-spot coupon-ticket pricing,probe into various coupon-tickets manner and coupon-ticket optimal pricing with reserve price distribution on that basis to assess the efficiency of scenic-spot coupon ticket by comparing optimal price of different coupon-ticket strategies,optimal reception and maximum profit.The writers conclude: first,coupon-ticket efficiency is based on the distribution and its relevance of tourist reserve price;second,coupon-ticket strategy nullifies when the reserve price of the two scenic-spots are in positive relevance under favorable single ticket price;third,under general condition,single-ticket brings more profit to the senic spot but overload might put the scenic-spot under higher risk.

关 键 词：旅游景区 联票 捆绑策略 门票定价 

分 类 号：F590.66[经济管理—旅游管理] F224[经济管理—产业经济]