从受传者的心理选择论健康传播致效的原则和策略  

Principles and Strategies of Health Communication Efficiency Based on the Psychological Preference of Receivers

作　　者：蒋丽娟[1] 王文艺[1] 党姣[1] 

机构地区：[1]广东省深圳市疾病预防控制中心,深圳518020

出　　处：《健康教育与健康促进》2009年第2期54-56,共3页Health Education and Health Promotion

摘　　要：追求健康传播效果首先要面对受传者的心理选择。本文从受传者心理选择的角度探讨如何达成健康传播效果,归纳了健康传播致效的原则——健康信息的科学性、实用性、通俗性和可行性原则,提出了健康传播活动实用策略——运用最适合的传播"语言"、借助最适宜的传播媒介、把握最适当的传播时机。To pursue the efficiency of health communication should first of all face the psychological preference of receivers.This article discusses how to achieve the effect of health communication from the angle of the psychological preference of receivers.It generalizes principles of health communication efficiency — scientific principle,practicality,popularization and feasibility of health information.Practical strategies of health communication are put forward — adopting the most suited spreading language,employing optimum spreading medium,and grasps at most appropriate opportunity.

关 键 词：健康传播 效果 心理选择 原则 策略 

分 类 号：B849[哲学宗教—应用心理学]