论媒体与健康教育材料在全民健康促进行动中的作用  

The Role of Media and Health Education Materials in the National People Health Promotion

作　　者：胡恒发[1] 

机构地区：[1]杭州市余杭区疾病预防控制中心,杭州311100

出　　处：《健康教育与健康促进》2008年第3期78-80,共3页Health Education and Health Promotion

摘　　要：媒体与健康教育材料是向公众传播健康知识、技能和服务的常用手段。杭州市余杭区在开展"全民健康促进行动"(以下简称"行动")中,坚持"政府主导、部门合作、社会支持、群众参与"的原则,充分发挥媒体与健康教育材料在"行动"的应用,传播健康信息,提高全民健康意识和自我保健,倡导健康行为和生活方式,营造有益的健康环境,促进全民健康素质和生活品质的提高。The media is medium of spreading information. Health education material is also normal method of spreading health knowledge, skills and services. During the national people health promotion, the Yuhang district of Hangzhou city insists on the principle of government leading, department cooperating, society support and people participation. The media and health education material have been made the best use in this action. They spread health information, promote people's health awareness and self-health-protection ability. They also advocate healthy behaviors and living methods, construct profitable healthy environment in order to accelerate people's health diathesis and promote the life quality.

关 键 词：媒体 健康教育材料 健康促进 作用 

分 类 号：R193[医药卫生—卫生事业管理]