浙江省农村居民旅游市场开拓措施研究  

Current Situation and Training Measures of Rural Residents Market, Zhejiang

作　　者：卢佳[1] 朱建其[1] 范昕俏[1] 范吾行 叶志恒[1] 周驰翔 

机构地区：[1]浙江工商大学旅游与城市管理学院,浙江杭州310018

出　　处：《中国人口·资源与环境》2011年第S2期230-232,共3页China Population,Resources and Environment

基　　金：浙江省大学生科研创新团队资助项目<浙江省农村居民旅游市场现状及培育措施研究>(项目编号:2011R408002)

摘　　要：旅游业是国民经济的战略性产业,资源消耗低,带动系数大,就业机会多,综合效益好。中国是农业大国,截至2008年末,我国农村居民占全国总人口的54.32%,缺少农村居民的参与,中国旅游业的发展就不完整。本文基于对浙江省11个地级以上城市行政区范围内的3000多名农村居民随机抽样调查结果,深入分析浙江省农村居民旅游出游行为特征,并结合实际情况制定浙江省农村居民旅游市场开发战略,对我国农村居民旅游市场开拓具有一定的指导意义。Tourism is a strategic industry of national economy because of low resource consumption,large driving coefficient,more employment opportunities and good comprehensive benefits.China is a large agricultural country.At the end of 2008,rural residents accounted for 54.32%of the total population.Lacking the participation of rural residents,the development of China' s tourism would be incomplete.This paper through questionnaire surveys and interviews involuing more than 3 000 rural residents in 11 cities of Zhejiang, analyzes the current situation of rural residents tourism market and the potential of market training measures,characteristics of the rural residents travel behavior.Combining with actual situation of Zhejiang for development of rural resident travel market,strategies and countermeasure are put forward.

关 键 词：浙江省 农村居民 旅游市场 开拓措施 

分 类 号：F592.7[经济管理—旅游管理]