传统企业电子商务战略规划研究  

On the E-commerce Strategy Planning in Traditional Enterprises

作　　者：李纲[1] 李伟[1] 

机构地区：[1]武汉大学信息管理学院

出　　处：《管理学报》2005年第S2期89-92,共4页Chinese Journal of Management

基　　金：国家社会科学基金资助项目(04BTQ016)

摘　　要：传统企业应用电子商务应该以电子商务战略为基础和导向,对电子商务战略进行系统规划是向成功迈出的重要一步。对传统企业如何进行电子商务战略规划进行了探讨,着重论述了电子商务战略规划的8个步骤,并且得出一个传统企业电子商务战略规划模型。E-commerce must be carried out in traditional enterprises on the basis of E-commerce strategy. It is the first important step to make a systemic plan for E-commerce strategy. How to plan the E-commerce strategy for the traditional enterprise was discussed, eight steps in the process of planning were explored and a model of the E-commerce strategy planning was made.

关 键 词：传统企业 电子商务 战略规划 

分 类 号：F712.36[经济管理—产业经济]