中国职业篮球市场开发的分析  

Analysis on Development of Professional Basketball Marketing in China

作　　者：支建明[1] 王常青[2] 

机构地区：[1]广东省科技干部学院,广东广州510640 [2]华南农业大学体育部,广东广州510632

出　　处：《广州体育学院学报》1999年第3期25-29,42,共6页Journal of Guangzhou Sport University

摘　　要：篮球的市场开发水平是职业篮球运动发展的重要标志，是关系到职业篮球俱乐部生存和发展的重要环节。本文结合美国ＮＢＡ经营和开发的资料，对我国篮球市场开发中存在的问题进行了分析。The development level of basketball marketing is an important symbol to professional basketball development, and is related to the existence and development of basketball club. With the literature of NBA, this paper conducted analysis on development of professional basketball marketing in china.

关 键 词：职业篮球 NBA CBA 篮球俱乐部 市场开发 

分 类 号：G841[文化科学—体育训练]