旅游区(点)核心竞争力的实质及营建实证  

RESEARCH ON CONSTRUCTION OF CORE COMPETITION IN TOUR AREA

作　　者：李远[1] 

机构地区：[1]重庆科技学院管理学院,中国重庆400042

出　　处：《经济地理》2006年第S2期47-51,共5页Economic Geography

基　　金：北京市自然科学基金重点项目(编号:6031001)资助

摘　　要：旅游区(点)(以下简称旅游区)是旅游业发展的重要支撑,核心竞争力是反映一个旅游区素质和发展潜能的重要标志。文章运用竞争优势理论和核心竞争力理论并结合旅游业的自身特点,以重庆涪陵天台峡谷景区为例,探讨了旅游区核心竞争力的营造方法,并提出了以目标市场为导向,以彰显旅游资源特色、提供差异性体验为内核的旅游区核心竞争力建设思路。Tour area is the main element of tourism development.Tour area and core competition is the symbol reflecting the quality and potentiality of a tour area.The paper applies competition strength theory and core competition theory in discussing on how to construct core competition in a tour area.The author cites Tiantai Valley Tour Area as an example,and puts forward the thought on target market as direction,showing tourism resources,and providing differential experience.

关 键 词：旅游区 竞争优势 核心竞争力 

分 类 号：F592.7[经济管理—旅游管理]