区域民俗文化旅游资源的定量评价研究——九寨沟藏族民俗文化与江苏吴文化民俗旅游资源比较研究之二  

QUANTITATIVE EVALUATION OF TOURIST RESOURCES OF REGIONAL FOLKLORE —a case study with comparison of folklores of Tibetan nationality in Jiuzhaigou District & Wu culture in Jiangsu Province:part Ⅱ

作　　者：张捷[1] 

机构地区：[1]南京大学城市与资源学系

出　　处：《人文地理》1998年第1期63-66,62,共5页Human Geography

基　　金：国家自然基金

摘　　要：区域民俗文化是旅游地旅游资源的组成因子。有关其专项定量评价目前尚不完善。本文以九寨沟藏族民俗及江苏吴文化民俗旅游资源为例，对民俗文化旅游资源评价进行尝试。针对已有固定结构权重评价模型适应性较弱的现状，本文尝试了具有能够反映主导民俗类型的可变权重的主成分优先法对两个地区的民俗旅游资源进行了评价。同时，本文利用游客态度调查结果。Folklore is a component of cultural landscape and human tourist resource. It seems that assessment of influence of folklore to tourist resources and its practical value in tourist industuy as well as related evaluation method still remain uncompleted so far. In order to evaluate folklore tourist attractions efficiently, beside the normal evaluation model with inflexible weights structure which is hardly fit to be use to ranking folklare attractions, a new evaluation model with flexible structure weights was developed and applied with a quite satistied result in the paper, Moreover, a comparison evaluaiton result from questionary of tourist attitudes of paired comparison of basic elements (including folklore, waterfalls, lakegroup, forests and natural landscape as whole) of tourist attractions in Jiuzhaigou was also presented in this paper, which shows the tourism potentiality of local folklore as a tourist attraction and as tourism product.

关 键 词：民俗文化 旅游资源 评价 主成分优先法 公众体验性评价 九寨沟 

分 类 号：F592.7[经济管理—旅游管理]