传媒产业发展呼唤绿色传播  

Media Industry Development Calling for Green Transmission

作　　者：庞毅[1] 胡东林[1] 

机构地区：[1]北京工商大学首都现代服务业发展研究中心,北京海淀100037

出　　处：《北方工业大学学报》2004年第2期63-67,共5页Journal of North China University of Technology

摘　　要：本文从维护人类精神生态平衡和传媒业可持续发展的角度,提出传媒生态平衡以 及传播的适度和传播资源的合理配置问题,分析了传媒产业发展过程中存在的问题和原因,以 期引起人们对传媒生态平衡问题的关注。From the viewpoint of keeping human spiritual and ecological balance and sustainable development of media industry, the article deals with the problems of media ecological balance, appropriateness of transmission and the right allocation of transmission resources. It analyses the problems evolving in the course of the development of media industry and their causes in a bid to rouse human attention to media ecological balance.

关 键 词：传媒生态 传媒产业 可持续发展 

分 类 号：G206[文化科学—传播学]