中国房地产经纪企业自律建设  

Self-Discipline Construction of Real Estate Brokerage Firms in China

作　　者：张远索[1,2] 

机构地区：[1]北京联合大学人居研究中心,北京100191 [2]北京大学城市与环境学院,北京100871

出　　处：《河北北方学院学报（社会科学版）》2013年第6期56-58,共3页Journal of Hebei North University：Social Science Edition

基　　金：国家社会科学基金青年项目(12CGL094);北京市哲学社会科学规划青年项目(12CSC010)

摘　　要：当前中国房地产经纪企业行业口碑、管理制度、人员素质等都差强人意,且有进一步劣化趋势。政府近日注意到此问题的严重性,频频释放政策信号。从解析自律内涵出发,结合中国房地产经纪企业发展现状和问题,认为加强企业自律非常必要,房地产经纪企业应从顺应政策大势、薄利多销、公开透明以及提高人员素质、加强道德建设等方面加强自律建设。There are signs of deterioration of business reputation,management systems,and quality of personnel in real estate brokerage firms of China at present.Various governments have noted the serious-ness of this problem and frequently release policy signals.Combined with the development situation and problems of the real estate brokerage business,this paper analyzes the connotation of self-discipline,and thinks that strengthening self-discipline is necessary.Meanwhile,some suggestions,such as conforming to the general trend,realizing small profits with quick turnover,keeping open and transparent,improving the quality of personnel,and strengthening the moral construction,are put forward for the firms to strengthen self-discipline construction.

关 键 词：房地产经纪企业 自律 道德建设 

分 类 号：F293.3[经济管理—国民经济]