“大西柏坡”红色旅游发展对策研究  

Research on the Development Measures of the Red Tourism in “Great Xibaipo”

作　　者：谢建辉[1] 刘春玲[2] 

机构地区：[1]河北师范大学资源与环境科学学院,石家庄050024 [2]石家庄学院经济管理系,石家庄050024

出　　处：《湖北农业科学》2013年第17期4256-4259,共4页Hubei Agricultural Sciences

基　　金：河北省社会科学基金项目(HB11YJ004)

摘　　要：中国的红色旅游业虽然发展较快,但各地的发展还参差不齐。如西柏坡红色旅游形象整体性不强,品牌知名度不高,旅游吸引力较差,旅游产品类型结构与市场需求结构不协调,受省会城市吸引向性束缚等问题的影响越来越明显。为解决旅游发展中出现的问题,"大西柏坡"红色旅游发展格局应运而生,通过分析西柏坡发展大旅游的各种有利条件,在此基础上提出了"大西柏坡"红色旅游发展的具体对策。Although the red tourism industry is developing very fast in China,the whole image of Xibaipo red tourism is not strong,the brand popularity is not high,and the tourism attraction is not good.The type and structure of tourism product do not coordinate with the structure of market demand;the issues that are bounded to capital city attraction have been increasingly prominent.In order to solve the problems in the development of tourism,"Great Xibaipo" red tourism pattern emerges as an immediate outcome of the times.Based on the analysis of various favorable conditions of the "grand tourism" development,measures for the development of "Great Xibaipo" red tourism were put forward.

关 键 词：红色旅游 “大西柏坡” 发展对策 

分 类 号：S[农业科学]