鄂西地区户外运动产业开发的研究  

Research on Outdoor Sports Industry Development in Western Hubei

作　　者：王潇[1] 

机构地区：[1]三峡大学体育学院,湖北宜昌44300

出　　处：《湖北体育科技》2013年第8期669-671,665,共4页Hubei Sports Science

基　　金：湖北省教育厅人文社会科学研究项目:鄂西地区休闲体育旅游产业的发展现状与对策研究(2009y028)

摘　　要：采用文献资料法、访谈法和实地调查法,分析鄂西地区开发户外运动产业的比较优势,提出政府要将户外运动产业作为鄂西地区的优势产业来扶持,重视区域内户外产业的整体规划,重视挖掘大众户外运动市场的需求,重视户外运动专业人才的培养,重视鄂西户外品牌的打造,重视对户外运动俱乐部的规范化管理。Adopted methods of document data law,Interview law and Fact finding law,the article analyzed the comparative advantage of outdoor sports industry development in western Hubei,proposed that the government should put outdoor sports industry as the advantages of genetic inheritance to support,pay more attention to the whole area outdoor industry planning,attached importance to excavate mass outdoor sports market demand,outdoor sports professional talents,the west outdoor brands,and outdoor sports club management.

关 键 词：鄂西地区 鄂西生态文化旅游圈 户外运动产业 开发 

分 类 号：G80[文化科学—运动人体科学]