湖南娄底休闲农业企业发展现状及对策研究——以中阳村白鹭山庄为例  

Current Developing Situation of Recreational Agriculture Enterprises in Loudi, Hunan and Its Countermeasures——Taking Egret Mountain Villa in Zhongyang Village as an Example

作　　者：刘湘林[1] 柏连阳[1] 金晨钟[1] 周友[1] 

机构地区：[1]湖南人文科技学院,湖南娄底417000

出　　处：《湖南农业科学》2013年第11期105-107,112,共4页Hunan Agricultural Sciences

基　　金：湖南省研究生科研创新计划项目(CX2013B418);湖南人文科技学院教学改革项目(RKJGY1224)资助

摘　　要：简析了娄底市休闲农业企业的发展现状,并运用SWOT分析法,对目前娄底市面积最大、设施最完善的省五星级休闲农业企业——中阳村白鹭山庄进行了深入剖析,并在此基础上总结娄底市休闲农业企业的发展优势及面临的挑战。建议娄底市休闲农业企业扩大目标消费群体,平衡淡季与旺季;调整业务板块结构,丰富收入来源;发掘本土特色文化,培育自主品牌;把握发展机遇,创新发展模式。The study analyzes current developing situation of recreational agriculture enterprises in Loudi City and makes a thorough analysis of Egret Mountain Villa in Zhongyang Village by using SWOT analysis method. On this basis, the paper summarizes the developing strengths and challenges of recreational agriculture enterprises in Loudi City and puts forward several suggestions:recreational agriculture enterprises should expand target consumers to balance the peak season and slack season;they could increase income sources via adjusting the business structure;they should seek for the culture of local characteristics and develop their own brand; and they should catch development opportunities and innovate the development model.

关 键 词：休闲农业 娄底市 SWOT分析 对策建议 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]