新媒体环境下政府网站在舆论引导中的作用研究与实践  

Research and Practice of the Role of Government Websites in Guiding the Public Opinion under the New Media Environment

作　　者：陈卉[1] 叶兴茂[1] 杨征[1] 于洪奇[1] 陶伟[1] 

机构地区：[1]国土资源部信息中心,北京100812

出　　处：《国土资源信息化》2014年第2期8-12,共5页Land and Resources Informatization

摘　　要：新媒体环境下政府舆论引导工作的难度不断增大,作为政府最权威、最快速的信息发布平台,政府网站在发挥舆论引导作用上大有可为。本文论述了新媒体给政府舆论引导带来的机遇和挑战,分析了政府网站在舆论引导中的优势和现价段存在的问题,提出了新媒体环境下提高政府网站舆论引导能力的几点思考和建议。The government guidance of public opinion in the new media environment is becoming increasingly difficult.As the most authoritative and rapid information release platform of the government,the government websites should play the leading role in guiding the public opinion.This paper introduces the opportunities and challenges that the new media has brought to the government guidance of public opinion while analyzing its benefits and problems facing now; the paper puts also forward some ideas and propositions in order to improve the capacity of the government websites in term of the guidance of public opinion under the new media environment.

关 键 词：新媒体 政府网站 舆论引导 

分 类 号：D630[政治法律—政治学] G206[政治法律—中外政治制度]