政府话语权:流失、分散与重构——基于微博的考察  

The Loss,Decentralization and Reconstruction of the Government's Discourse Power from the Perspective of Microblog

作　　者：刘少华[1] 戴瑜宏 

机构地区：[1]湖南大学法学院,湖南长沙410082

出　　处：《湖南科技大学学报（社会科学版）》2014年第2期37-41,共5页Journal of Hunan University of Science and Technology(Social Science Edition)

摘　　要：随着网络技术的发展,以微博为代表的新媒体时代已经来临,成为影响政府话语权的重要因素。政府掌握着网络话语权的主导权,但由于民众权利意识觉醒、政府信息公开程度较低、政府难以及时回应、政府信息的发布"不接地气"等使得政府与民众的互动不足,网络话语平权使得政府话语权被分散、流失。政府在网络话语权的争夺中要加大信息公开的力度,正确对待网络言论,打击与疏导并重,建立政务微博运营团队,转变对话方式。Along with the network development,the era of new media,represented by microblog,has arrived and become the important factor to affect the government's discourse power. Although the government grasps the initiatives of discourse power in network,the interaction between the government and the public is poor,and the government discourse power has been lost and decentralized by equal discourse rights in network because the degree of public awareness of right equality and openness of government information is low,the government fails to respond in time; the way to release the government's information is not close to the public. In the competition of acquiring the discourse power,the government should strengthen its efforts of information release,handle online speeches properly,attach equal importance to fighting and persuading the improper online speeches,establish a microblog operation team dealing with government's affairs,shift the conversational mode,and change the one-way transmission to the multi-way interaction.

关 键 词：政府话语权 微博 流失 重构 互动 

分 类 号：G206[文化科学—传播学]