传媒时代体育新闻传播存在的问题  

On Broadcasting Problems of Mediumrized Sports News in the context of Media

作　　者：张婷[1] 王立辉[1] 李高华[2] 

机构地区：[1]吉林大学体育学院,长春吉林130022 [2]吉林艺术学院,长春吉林130021

出　　处：《吉林艺术学院学报》2009年第2期41-42,共2页Journal of Jilin University of Arts

摘　　要：体育媒体化现象是媒体与体育关系的极端表现形态,是体育新闻传播在特定历史时期发展的历史必然,体现了媒体商业化和竞技体育商业化的共同利益。文章以传播学的经典理论为基础,通过文献资料和逻辑分析法等,对当下媒体体育传播所存在的诸多现实问题进行了解析,旨在为改进和完善我国媒体体育传播提供理论参考。Sports mediumrized phenomenon is about the extreme manifestations between media and sports,and also is the dissemination of sports news in a specific historical period which is bound to reflect the common benefit of media business and competitive sports business. This article is based on the classical communication theory,through documents and logic analytical methods to resolve a number of practical issues existing nowadays in sports broadcasting which aim to provide theoretical references on improving and completing sports broadcasting in China.

关 键 词：体育 新闻传播 媒体化 困境 

分 类 号：G206[文化科学—传播学]