多管齐下优化供气结构  

Optimizing Gas Supply Structure in many ways

作　　者：梁君禄 杨燕[1] 梁红武[1] 

机构地区：[1]中国石油西南油气田分公司重庆气矿

出　　处：《天然气技术与经济》2003年第2期58-60,84,共4页Natural Gas Technology and Economy

摘　　要：天然气营销工作应与时俱进,不断改进其营销方式、营销策略并修正营销行为,通过主观努力来提高抗风险能力,将不利影响因素降低到尽可能小的程度。应该紧紧围绕全过程收益最大化而对天然气营销工作的方方面面作一些方向性的研究与改革,要运用现代营销理念,通过对供气结构的优化与营销策略的调整,促进天然气资源的合理利用,提高天然气销售的经济效益。Natural gas marketing should pace with the time, constantly improve marketing patterns and strategies,correct marketing behaviors,improve ability counter risk and reduce the disadvantages to the lowest.Some researches and reforms related natural gas marketing should be in progress around profit maximization.Modern marketing theory and optimization of direction and strategy of natural gas supply structure are used to promote rational usage of natural gas resource and im- prove economic benefits selling natural gas.

关 键 词：天然气 供气结构 现代营销理念 研究 

分 类 号：F426.22[经济管理—产业经济]