体育市场持续发展与“体育产业文化”建设初探  

Sustaining Development of Sport Market and Building of Sport Industry Culture

作　　者：王玉珠[1] 刘勇[2] 胡爱本[3] 

机构地区：[1]聊城师范学院体育学院,山东聊城252059 [2]西安统计学院,陕西西安710061 [3]上海体育学院,上海200438

出　　处：《军事体育进修学院学报》2001年第4期21-23,共3页Journal of Pla Institute of Physical Education

摘　　要：根据社会的发展和要求,针对体育产业中普遍存在的问题,提出“大力发展体育市场,加强体 育产业文化建设”是一急需解决的问题。This paper briefly takes up on sport industry culture and points out that at present period how to tap sport market and develop sport industry culture. On this basis, theoretical premise and changing condition of sport industry and kinds of possibility and feasibility of sport industry culture are discussed.

关 键 词：体育市场 体育产业 体育产业文化 可持续发展 

分 类 号：G80-05[文化科学—运动人体科学]