迎接国际挑战 创造石化名牌  

FACING TO CHALLENGE FROM ABROAD, CREATE FAMOUS BRAND FOR CHINESE PETROCHEMICAL INDUSTRY

作　　者：邴春亭[1] 

机构地区：[1]中国石化长城高级润滑油公司,北京100085

出　　处：《石油商技》1997年第5期48-51,57,共5页Petroleum Products Application Research

摘　　要：介绍了中国石化长城高级润滑油公司在激烈的市场竞争条件下,发挥中国石化总公司集团化优势,增强企业产品生产竞争力,积极开拓市场的战略和措施。In this article, the active strategy and countermeasures taken by Great Wall Co. to bring the SINOPEC's advantage in grouped size into full play and to enhance the company's power in product competition under severe market conditions are presented.

关 键 词：润滑油 市场 战略 措施 

分 类 号：F426.22[经济管理—产业经济]