Shenfeng Chocolates Reaping Good Returns Through Advertising  

作　　者：He Xiaoying 

出　　处：《China's Foreign Trade》1997年第4期63-63,共1页中国对外贸易（英文版）

摘　　要：At the Shanghai Huangpu Tourist Festival held last September, the Canadian acrobat, Mr. Cockren, wearing an attractive T-shirt featuring Shenfeng chocolates, walked steadily along a tightrope. The breathtaking scene may still remain fresh in the memories of many Shanghai citizens. With every bold step forward, the chocolate’s image also left a deep impression on thousands of people. And that advertising creation was worked out by the Shang-

关 键 词：Shenfeng Chocolates Reaping Good Returns Through Advertising 

分 类 号：F426[经济管理—产业经济]