地域文化对广告创意风格形成的影响  

The effect of geographical culture on the creative style of advertising

作　　者：林海[1] 

机构地区：[1]福建农林大学艺术学院,福建福州350002

出　　处：《佳木斯教育学院学报》2013年第8期88-89,104,共3页Journal of Jiamusi Education Institute

摘　　要：通过对东西方广告创意风格和表现形式的阐述,探求不同地域文化对广告活动中的创意风格和表现形式的影响,使其产生差异性的原因。创意风格的差异并不是在创意水平的高低而产生的,这是由于地域的差异、文化层次的差异、消费水平差异和历史背景等方面的差异而形成的。The paper explores many influences of expressions of creative advertising from different geographical and cultural activities, the comparison of expressions through creative advertising between east and west styles.In addition,make a summary to claim reasons for different expressions of creative advertising. Different creative style is not because different creative level, as a result of distinct style and form, which is due to geographical differences, cultural-level differences, differences in consumption levels and historical background, etc.

关 键 词：创意风格 表现形式 地域文化 广告活动 

分 类 号：J524.3[艺术—艺术设计]