中国体育赛事转播权市场开发回顾与对策研究  

Developing the Market for Sports Broadcasting Rights in China: A Review and Strategies

作　　者：张玉超[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《南京体育学院学报（自然科学版）》2013年第5期8-11,共4页Joournal of Nanjing Institute of Physical Education:Natural Science

基　　金：教育部人文社科基金资助(编号:10YJCZH230)

摘　　要：采用文献资料、逻辑分析方法探讨了中国体育赛事转播权的市场开发历程,存在问题,结果表明:只有完善中国体育赛事转播权的法律制度,理顺体育赛事转播权的利益分配关系,强化体育赛事转播权侵权救济的执法机制,中国体育赛事转播权市场开发才能健康发展。The article discusses the development of the market for sports broadcasting rights in China and problems that have appeared in the process. The results show that the market for sports broadcast rights will not develop in a healthy manner in China unless related legal systems are developed, interest distribution relationships are straightened out and infringement relief mechanism is strengthened.

关 键 词：体育赛事转播权 市场开发 存在问题 制度完善 

分 类 号：G80-05[文化科学—运动人体科学]