基于前景理论的单周期定价与订购联合决策模型  

Joint Pricing and Ordering Decision Model for Single Period Based on Prospect Theory

作　　者：李贵萍[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《中国管理科学》2013年第S2期502-507,共6页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(71002020;71371139;71371140);上海浦江人才计划资助项目(12PJC069);中央高校基本科研业务费专项资金

摘　　要：基于前景理论构建了一个随机需求下单周期定价与订购联合决策模型。假设需求与价格相关,并且需求不确定性为相加形式;系统允许缺货,同时考虑资金的时间价值。此外,为了便于对比分析,同时也构建了基于期望效用理论的相关模型,并给出最优解析解。进一步通过数值方法求解得到两种理论下的最优定价与订购策略,并对相应的结果进行分析。In this paper,a joint pricing and ordering decision model with stochastic demand in single period is developed based on the prospect theory.It is assumed that the demand is dependent on the price,and the demand uncertainty is additive.Meanwhile,the shortage is allowed,and the time value of the capital is also considered.Moreover,in order to be convenient to comparison and analysis,the model based on the expected utility theory is also formulated and the optimal solution of closed form is presented.Furthermore,the optimal pricing and ordering policies of the models are obtained based on the two theories by numerical methods.At last,the related solutions are analyzed.

关 键 词：前景理论 单周期 损失厌恶 定价与订购联合决策 

分 类 号：F253.4[经济管理—国民经济] F224