智能终端对电子商务行业发展的影响分析  

Analysis of Intelligent Terminal's Effects on e-Commerce Industry Development

作　　者：陈云海[1] 铁兵[1] 张素芳[2] 刘晓玲[1] 

机构地区：[1]中国电信股份有限公司广州研究院,广州510630 [2]华南师范大学经管学院,广州510006

出　　处：《电信科学》2013年第S1期214-218,共5页Telecommunications Science

基　　金：国家社会科学基金资助项目"科研社交网络用户信息交流机制研究"(No.12BTQ054)

摘　　要：阐述了国内智能终端与电子商务的发展现状,分析了智能终端的普及在改变用户上网习惯、购物行为和电子商务商业模式等方面的深刻影响。智能终端促进了电子商务的移动化,成为移动电子商务在广告、搜索、交易、支付、售后等各方面的综合服务载体,为整个电子商务行业带来新的发展空间。The current development status of both intelligent terminal and e-commerce in China were demonstrated and the crucial effects on changing subscribers' surfing habits, consumption patterns and business operations of e-commerce due to the more and more popularity of intelligent terminal were analyzed. Intelligent terminal makes the e-commerce movable. It is the comprehensive carrier of e-commerce operations of advertising, search, transaction and after-sales service etc, which enormously enlarges the space for e-commerce further development.

关 键 词：智能终端 移动电子商务 O2O 移动互联网 

分 类 号：F426.63[经济管理—产业经济] F724.6